The Participating Communities of the Green Empowerment Zone

Rodeo

Population Demographics

As of 2026 the population of Rodeo is 9,488. The population is expected to shrink to 9,436 by 2031 - a growth rate of -0.11%.

The median age of Rodeo residents is 40.

The diversity index of Rodeo is 88.0, meaning that there is a 88% chance that any two people selected out of 100 residents will be of different race or ethnicity from one another.

Housing and Income

The average household income in Rodeo is $126,682 and projected to be $142,863 in 2031. Per capita income is $41,004, projected to be $46,245 in 2031. 5.38% of households – 510 – have an income of $200,000 or higher. Average net worth is $1,368,846 and the average disposable income is $92,764.

There are 3,164 housing units in Rodeo; 1,941 are owner-occupied, 1,125 are rented, and 98 are vacant. The average home value is $721,721, with 22 homes built in 2010 or later, and 298 built in 1939 or earlier.

Business and Workforce

There are 134 businesses in Rodeo, employing 1,629 workers and pulling from a labor force of 4,116 age 16 and above. 1,712 workers commute into Rodeo from outside the county or state. Key industries for the area include:

2,393 residents both live and work in/around Rodeo. The average travel time is 34.3 minutes. 4.26% people have a commute of less than 5 minutes while 8.4% commute 90 minutes or more each way. Of commuters, 2,820 drive alone, 412 carpool, and 245 take public transportation. 172 use other modes of transport such as motorcycle, bicycle, walking, etc. 393 residents work from home.

1,445 members of the workforce hold a high school diploma or GED. 617 have associates degrees, 1,530 have bachelor’s degrees, and 489 hold a graduate or professional degree.

Source: ESRI, 2026-02-02