The Participating Communities of the Green Empowerment Zone

Rodeo

Population Demographics

As of 2026 the population of Rodeo is 9,497. The population is expected to shrink to 9,439 by 2031 - a growth rate of -0.12%.

The median age of Rodeo residents is 40.

The diversity index of Rodeo is 88.1, meaning that there is a 88% chance that any two people selected out of 100 residents will be of different race or ethnicity from one another.

Housing and Income

The average household income in Rodeo is $133,748 and projected to be $153,334 in 2031. Per capita income is $44,060, projected to be $50,798 in 2031. 6.02% of households – 572 – have an income of $200,000 or higher. Average net worth is $1,820,365 and the average disposable income is $97,353.

There are 3,190 housing units in Rodeo; 1,960 are owner-occupied, 1,145 are rented, and 85 are vacant. The average home value is $726,205, with 19 homes built in 2010 or later, and 377 built in 1939 or earlier.

Business and Workforce

There are 132 businesses in Rodeo, employing 1,610 workers and pulling from a labor force of 4,110 age 16 and above. 1,815 workers commute into Rodeo from outside the county or state. Key industries for the area include:

2,285 residents both live and work in/around Rodeo. The average travel time is 38.1 minutes. 2.63% people have a commute of less than 5 minutes while 12.82% commute 90 minutes or more each way. Of commuters, 2,680 drive alone, 429 carpool, and 204 take public transportation. 179 use other modes of transport such as motorcycle, bicycle, walking, etc. 543 residents work from home.

1,342 members of the workforce hold a high school diploma or GED. 457 have associates degrees, 1,902 have bachelor’s degrees, and 466 hold a graduate or professional degree.

Source: ESRI, 2026-08-31